Online advertising lets you reach, within a few days, the people who need your services, by region, language and interest. But every click has to lead somewhere and every enquiry has to be measured. LYL Software Sàrl handles the whole chain, from the video to the landing page.
What we take care of
- Strategy: choosing channels, audiences, messages and the test budget together with you.
- Creative: short vertical videos, visuals, hooks and copy, in several languages.
- Landing pages that load fast on mobile, with a short, clear form. See website design.
- Tracking: setting up conversion tags (Google, Meta, TikTok) and a compliant cookie banner.
- Management: testing several versions, regular adjustments and a simple report on what works.
The platforms
- TikTok and Instagram to reach a young, mobile audience with video.
- Facebook for local campaigns and built-in lead forms.
- Google for people already searching for a solution, and YouTube for video.
- LinkedIn for decision-makers and business-to-business prospecting.
Compliant campaigns
Some sectors are subject to specific rules: insurance, health, finance. Platforms sometimes require verification, and AI-generated content must be disclosed. We prepare campaigns that comply with these rules and with the nFADP: forms with explicit consent, a privacy policy, and data hosted in Switzerland where possible. To turn clicks into enquiries, see also lead generation.
How we work
We start with a test on a single channel and a single audience, with a measurable goal. After the first few weeks, we keep what works, stop the rest and scale up gradually. You keep access to your ad accounts and all your data.
Frequently asked questions
Which platforms can you run our ads on?
TikTok, Facebook and Instagram (Meta), Google (Search, YouTube) and LinkedIn. We choose with you the channels where your customers are.
Do you also create the videos and visuals?
Yes. We produce short vertical videos, visuals and copy adapted to each platform and each language.
How do I know whether a campaign is paying off?
We set up conversion tracking before launching the campaigns, then show you the cost per enquiry and per channel. No result is guaranteed, but every franc spent is measured.