Before calling you, most clients look at your website. They check your services, your address, your opening hours and how professional you are. A website that is slow, hard to read on a phone or impossible to find on Google makes them choose a competitor. LYL Software Sàrl creates clean, fast and well-structured websites for SMEs in French-speaking Switzerland, and works on their search visibility from the design stage.
What we deliver
- Company websites: a clear presentation of your business, your services and your contact details.
- Multilingual websites: French, German, English or other languages, with a separate version for each language.
- Landing pages for your campaigns, linked to our lead generation service.
- Contact and enquiry forms connected to your tools, with clear consent.
- Online appointment booking connected to your calendar.
- Redesign of an existing website, keeping what already works for search rankings.
Unsure whether you need a website or an app? Our article Website or web app? helps you decide.
SEO built in from the start
Search engine optimisation (SEO) is not something you add at the end of a project. It depends on the structure of the website, its speed and the quality of its content. We work on:
- the technical side: short loading times, mobile-friendly display, correct tags, sitemap;
- the content: one page per service and per need, texts written to answer your clients' real questions;
- local SEO: business profile, consistent contact details, city pages where relevant, for example for Lausanne or Geneva;
- monitoring: measuring traffic and the searches that lead to your website.
For businesses active in several towns in French-speaking Switzerland, local SEO is often the most useful lever. Our article on local SEO in French-speaking Switzerland explains the principles.
How we work
- Discussing your goals: who your clients are, what they are looking for, what the website should produce (calls, enquiries, appointments).
- Site structure and content: we define the pages and write the texts with you.
- Mock-up: you approve the look before development.
- Development and launch: hosting in Switzerland with Infomaniak whenever possible, security certificate, backups.
- Follow-up: adjusting content and SEO based on the results observed.
Compliance and trust
A professional website must follow a few rules: legal notice, privacy statement, information on cookies and analytics tools. The nFADP (new Swiss Federal Act on Data Protection) has applied since 1 September 2023. We build these elements in from the design stage and keep third-party tools to the minimum necessary.
Use cases
- A brokerage firm that wants to present its areas of advice and receive qualified enquiries.
- A fiduciary that wants to be found in its region.
- A real estate agency that showcases its properties and services.
- A medical practice that offers online appointment booking.
Frequently asked questions
How long does it take to rank well on Google?
Search engine optimisation takes time and depends on the competition in your sector and region. Nobody can guarantee a ranking. We put the technical foundations and useful content in place, then monitor progress with you.
Will I be able to update my website myself?
Yes, if you wish. We choose the technology to suit your needs: some clients want to edit their texts themselves, others prefer to leave updates to us.
Can my website be in several languages?
Yes. We build websites in French, German, English or other languages, with a separate address for each version, which also helps search rankings.