Compliant lead generation for SMEs in French-speaking Switzerland

Finding new clients remains one of the biggest challenges for an SME. Buying contact lists or calling strangers no longer works, and it is often prohibited. The right approach is to attract people who have a real need and make it easy for them to contact you, with their consent. LYL Software Sàrl designs this set-up end to end: advertising campaigns, landing pages, forms and forwarding of enquiries.

What our service includes

• Advertising campaigns on TikTok, Meta (Facebook and Instagram) and Google, targeted by region and by need.
• Landing pages that are fast, clear and mobile-friendly, one page per offer or audience.
• Forms with explicit consent, designed to collect the essentials without putting people off.
• Enquiry qualification: simple questions to route each enquiry to the right person.
• Immediate forwarding of enquiries into your tools, by e-mail or direct connection.
• Automatic appointment booking, possibly with an AI voice agent that calls back people who asked to be contacted.
• Results measurement: cost per enquiry, conversion rate, most effective sources.

A legal framework to respect

Lead generation directly involves personal data. Two rules shape our work:

• The nFADP (new Swiss Federal Act on Data Protection), in force since 1 September 2023: clear information on how data is used, a defined purpose, limited retention and data security.
• The ban on cold calling in health insurance: since September 2024, the industry rules, made binding by the Federal Council, prohibit calling people who have not asked to be contacted.

For insurance and brokerage firms, this changes everything. Only inbound enquiries, with documented consent, allow them to work with peace of mind. Our forms are designed with this in mind: a consent box that is not pre-ticked, clear wording, a timestamp and retention of the proof. We do not resell the enquiries collected for you to third parties.

How we work

1. Defining the offer and the audience: which need, which region, which message.
2. Creating pages and forms: texts, visuals, consent, legal notices. This work builds on our websites and SEO service.
3. Launching the campaigns with a limited test budget.
4. Analysis and adjustments: we keep what works and stop the rest.
5. Automating follow-up: each enquiry lands in the right place, with an acknowledgement of receipt and internal reminders. This step relies on our data integration service.

Paid campaigns deliver quick results but stop when the budget runs out. Where relevant, we combine them with organic search, which builds lasting visibility.

Use cases

• A brokerage firm that receives insurance comparison requests from people who have given their consent.
• A fiduciary that attracts self-employed clients in the run-up to tax return season.
• A real estate agency looking for owners who want to sell or value their property.
• An SME or shop promoting a local offer in its town.